Daimler AG has been holding its Annual General Meeting in the ICC and Messe Berlin since 2000. Annually, up to 10,000 shareholders and the international press gather on site.
As lead agency, CB.e ensures the correct and logistically smooth preparation and execution of the event, in accordance with the German Stock Corporation Act. Another key responsibility is the design of all areas including the Steering Committee, stage and the company presentation.
CB.e faces the organisational challenge by consistently applying the CB.e process model, which provides for accurate in-depth planning prior to the event, defined security checks during implementation and debriefings to ensure that the lessons learnt are consolidated for the benefit of future years. The creative task, namely the presentation of the company is solved by interpreting the corporate design and implementing the contents at the graphical and three-dimensional level. The greatest value is placed on the user-friendly, disruption-free and in all respects perfect execution of the event.