The internet represents a key communication instrument to reach members and the public - even for the BDA, which is the central association of the German economy, with 70 members.
BDA's online presence is the first application of its new corporate design, developed by CB.e. The website is to be designed to look like a news portal, clearer and more structured.
The website is based on BDA's core design. The three squares of the logo, which is steeped in tradition, are utilised as a basic element and linked to a specific imagery. The clear structure represents the strengths of BDA and links information with dynamics. Technically, BDA's online presence is state-of-the-art: audio and video information on labour market-related topics can be downloaded via different podcast functions.