Since 1999, CB.e has been working alongside Fragrance Foundation Deutschland to establish the German Perfume Prize, the most important award of the perfume industry, as a premium brand. DUFTSTARS honours the best perfumes of a year.
In the past ten years the award ceremony has evolved from a mere industry get-together to a media event. The highlight of CB.e’s activities is the glamorous gala on the occasion of the DUFTSTARS award ceremony in Berlin, which has since become a firm item in the calendar of social events.
The public selection of the audience award and special campaigns at the POS ensure widespread recognition on the market. Recognition is strongly supported by CB.e’s targeted PR work. All relevant media, starting with the television shows “Leute Heute” (ZDF), “Brisant” (ARD) and “Sat1! Das Magazin” (Sat1), to the magazines “Gala”, “Bunte”, “Instyle” and through to “Vogue”and “Glamour”, provide coverage on DUFTSTARS.