’Annemarie Börlind’ is one of the leading brands of natural cosmetic products for skin care and beauty.
The task: Credible communication of Börlind’s claim and the proven qualities of its natural products coupled with a luxurious market presentation ‘Green Luxury’. The specific task is to create the perfect setting for Börlind as a premium brand in the display window of the Galeries Lafayette (Berlin) as well as in a promotion area that is immediately adjacent.
The linden leaf - which is Börlind’s significant hallmark - is the central design element. Natural, light-coloured materials, clean lines and well-targeted lighting effects ensure an attractive, high-quality atmosphere. Over-sized blow-ups pick up the theme and colour scheme of the areas, thus ensuring impact on the exterior and creating an appropriate framework.