With its futuristic, urban architecture, the Sony Center in Berlin has become a landmark of the city. Around 22,000 people visit the popular attraction on a daily basis. The Sony Center is not only enticing as a result of the large range of culture, recreational activities and food on offer, but it is also a top address for business clients looking to rent office space, event areas and apartments.
The existing website needs to be completely reworked. The assignment includes the development of a comprehensive concept, as well as the layout and design of the website. The basic strategic goal is to strengthen the image of the Sony Center at Potsdamer Platz in Berlin as one of the most prominent business centres in Europe and to continue to expand it.
The Sony Center is being given a new look on the internet. CB.e selects a clear and minimalist design that expresses the openness, transparency and timelessness of the center. The concept also guarantees a clear and open structure of the contents. The new website combines functional and visual needs with the vitality, variety and international air of the Sony Center at Potsdamer Platz and perfectly serves the main target audiences from B2B and B2C.