This is the next logical step for CB.e AG to develop its brand communication competence. “In Grit Arndt-Lauterbach we have found an excellent partner with whom to develop our consultancy expertise in the brand management sector,” said CB.e Management board member Sabine Clausecker. The new agency’s main fields of expertise are brand consulting and brand PR, cross marketing and branded entertainment.
Grit Arndt-Lauterbach is relocating from the Elbe to the Spree for the launch of the new company. In her previous role as PR Director for Scholz & Friends Brand Affairs she was responsible, amongst other tasks, for the accounts of brands including Unilever, Freixenet, Bacardi Deutschland, Schwartauer Werke, Apollo-Optik, Ostfriesische Teegesellschaft and Panasonic.
After studying political sciences, Grit Arndt-Lauterbach, together with her business partner Gerald Schömbs, founded the Berlin PR and youth marketing agency Schröder & Schömbs in 1990, from which she resigned in 1997 and sold her shares. After stints at Radio EINS (a Berlin-Brandenburg radio station, owned by rbb) and at the x-Filme production company in the role of Marketing and PR Manager, the keen mountaineer was initially Creative Director, before going on to become a freelance consultant and concept developer for her current business partner CB.e.