Every third change process fails. A lack of communication, resistance and indifference of the staff affected are the most common causes.

With the "Principle of rethinking", CB.e has developed an approach that connects internal and external corporate communications tools with the outlook of HR management. The "Principle of rethinking" amounts to the embedding of change in corporate culture, as a continual and natural process, and the prevention of change fatigue among employees and executives through active communication. A modern project management, high transparency of processes and consideration for the interests of all stakeholders render change both visible and controllable.

A vibrant culture of internal communication is a prerequisite for a company to be successful. Internal communication that provides information and motivates employees generates security, improves the strength of employee identification with their company and contributes significantly to the company's success.

In employee and executive communication, CB.e benefits from its longstanding expertise in change and event communications. CB.e has cooperated in designing trust-building internal communication structures in numerous consultancy processes and has moved and delighted people with unique events.

A clear mission statement and an unambiguous corporate identity with high recognition value are prerequisites for successfulinternal and external communication. The market rewards those who are perceived and understood by their target groups.

From the search for identity through to visualisation and implementation in all business areas - CB.e provides consultation and support to companies and institutions in the complex processes of CI and CD development.

The media create images. Not only do those who want to attract attention and authentically position their points of view in public need to have a thorough knowledge of the media landscape - they also need clear-cut messages and sophisticated strategies.

From a strategy concept to the press conference and through to the editorial department. CB.e has been providing consultation to companies and institutions in the sensitive area of public relations for more than ten years.

The significance of the internet and intranet for corporate communications has been growing steadily. No other medium makes it possible to reach all external and internal target groups as fast and as cost-efficiently as the World Wide Web.

Online communications play a central role for CB.e in the orchestra of communications instruments. When developing online concepts, CB.e continuously focuses on the user and gives top priority to clearly arranged navigation options and appealing design.

Print products – a perennial. Be it a flyer, brochure or book, used for the depiction of products and processes or for information and sales - due to their haptics and handy format, print products are still effective communication media of internal and external communication.

In the development of corporate publishing products, CB.e focuses on the harmonious interaction of content and design.