These days it is not the salesperson who controls the communication processes but the buyer: Product information such as prices and performance characteristics are available on the internet and are thus comparable. The buying impulse is solely triggered by the price or brand image – the buying experience is often decisive.

CB.e designs these buying experiences, supports buying decisions and creates customer relationships – through intelligent and emotional communication.

Business-to-business and business-to-consumer.

The modules range from sales promotion to CRM measures and from incentives to POS campaigns.

Spatial communication – this means adding a the third dimension to communication:

realising contents creatively, making corporate values visible, rendering images tangible and creating a walk-through brand experience, e.g. in exhibitions.

Through design, lighting, installations and architecture.

At the CB.e studio, graphic, product and industrial designers as well as layout designers and scenographers ensure that these design solutions are of the highest order.