CB.e has been working with TEDDY AWARD and its partners (acquired by CB.e) for two years, standing up for diversity, tolerance, acceptance and equality in our society. This year, we have been able to get Destination Canada on board as a new, exclusive partner. The official Canadian tourism marketing organisation presented TEDDY INTERACTIVE, a new CB.e format that supports collaborations with business (e.g. by playing adverts): a team of young journalists reporting about Berlinale. The reporters are live, current, creative and innovative. They have access to the red carpets and all events of Berlinale; they get up close to the celebs and present daily interviews with the nominated directors on the TEDDY AWARD social-media channels Facebook, Instagram and YouTube.
During the TEDDY award ceremony at the Berliner Festspiele venue, Destination Canada presented its work with a new image trailer among other formats. Guests who were did not have a space in the auditorium got to watch the show from the Destination Canada Screening Lounge.
Photographers: Brigitte Dummer, Mike Auerbach and Rainer Schadow