Standards are an important part of our country’s business and innovation policy. In nearly all aspects of our lives, they define requirements in technology, products and services. They pave the way for a successful fourth industrial revolution: Industry 4.0. The DIN prize, which is awarded every year at the renowned event “Weltfaktor Normung”, highlights the importance of standardisation with outstanding examples from science, research and society.
In 2015, CB.e created a multi-medial fireworks display that merged with the colours and architecture of the event venue. The light installation reflected the new, modernised corporate design of DIN. Based on the logo pattern and the corporate colours of the organisation, it set a worthy backdrop for the festival and the architecture of the venerable museum building. A LED show created a sense of depth and represented the relevance and diversity of DIN e.V., using elements from the DIN logo.
The visitors of the event not only enjoyed a wonderful evening, they got to witness a vibrant and forward-looking company that remains relevant and innovative even a century after its foundation.