Hannover Messe 2017
Working together. Developing together. Creating intelligent solutions for the future together: enabling smart solutions!
This is the message DIN wanted to convey at Hannover Messe 2017. Our comprehensive communication concept for their trade fair presentation highlights how relevant DIN are to the future. The project marked the second year of our successful partnership with the German standardisation organisation DIN.
The setting: a futuristic junction. It is at the centre of the future. A tangible miniature of a smart city, full of smart solutions. Right in the middle of it sits DIN, an enabler and partner to businesses and society.
It is a dynamic vision of a future city.
Various flooring materials and a mixture of indoor and outdoor elements combine innovation with scenery. They grant a glimpse of the infrastructure that will change our lives in the future.
The idea of the smart city conveys a message to partners, clients and the younger generation: Deutsches Institut für Normung e.V. is celebrating its 100th anniversary in 2017. 100 years of DIN. 100 years of standards that shape the world of tomorrow.