Sport for Good Foundation: Many ways. One goal.

CB.e and Mercedes-Benz have found a way to project the work of the Laureus Foundation to the public using an extraordinary exhibition format.

Their names are Jens Lehmann, Romario, Andreas von Wallfeld, Charl, Tony Hawk and Kathi Wörndl. They represent a growing number of supporters of the Laureus Sport for Good Foundation.  
They share a common goal: using the power of sports to overcome social challenges and help disadvantaged children and teenagers. 

Some facts: The foundation was established in 2000 by Daimler AG and the Swiss company Richemont. Since then, its sports projects have helped more than 1.5 million children and teenagers worldwide. The network spans more than 150 projects today. And it keeps growing. 

CB.e and Mercedes-Benz have found a way to project the work of the foundation to the public using an extraordinary format. 
On behalf of Mercedes-Benz, we created the moving, multi-medial #wayforgood exhibition in its entirety, from the initial idea to the concept and room design. 

Many ways. One goal. Laureus Sport for Good Foundation creates prospects, hope and ways out of difficult situations. These attributes are reflected in the exhibition. Visitors get to explore the Laureus Foundation, its partners and its projects from different perspectives and in different ways.
“Ways” and “changing perspectives” are the main keywords that define the design of the exhibition. Different ways meet, cross and merge. Those who walk them are taken on a journey through changing perspectives. In the different parts of the exhibition, they learn about the individual topics and meet their protagonists. 

With the exhibition, CB.e helps the Laureus Sport for Good Foundation educate its main target groups about the charitable work of Mercedes-Benz and the foundation.
It motivates visitors to support the foundation with donations. Each column displays an invitation to donate 5 Euros using a SMS code. All donations fund the social sports projects of Laureus. Visitors who wish to give more than 5 Euros can scan the QR code on the world map column or donate directly from the Laureus website: http://www.laureus.de/sportforgood.

Mercedes-Benz is one of the founding partners of the Laureus Sport for Good Foundation. Since the establishment of the global charitable organisation in 2000, Mercedes-Benz has been supporting its goals and values. Sport for Good has become a fundamental part of the social responsibility of Mercedes-Benz.

#wayforgood was on temporary display in the Mercedes-Benz office at Salzufer in Berlin. Following an expansion of the modular exhibition concept, it moved into a Mercedes-Benz branch in Munich (Arnulfstraße). Its journey concluded in the German Football Museum, Dortmund. The exhibition remained there from the beginning of July to the beginning of August, 2017.

Photo copyright: Andreas Keller

Laureus Ausstellung
Laureus Ausstellung
Laureus Ausstellung
Laureus Ausstellung
Laureus Ausstellung
Laureus Ausstellung
Laureus München
Laureus München
Laureus München