Concurrent with the Mercedes-Benz Fashion Week, the company sought to create a format that would facilitate creative exchange between designers, students and hobby fashionistas.
CB.e established an exhibition platform at BIKINI BERLIN. It turns creative processes into tangible experiences for any visitor, illustrating them from the initial spark of inspiration down to the finished look.
Workshops and interactive lectures by renowned fashion personalities allow visitors to immerse themselves in the creative business. Over the course of 15 days, fashion students from Berlin worked on their own draft collections on site. They engaged in intensive dialogues with the visitors, who enjoy the intimate insights into their work. The setting of the FASHION STUDIO combines an exhibition of exciting fashion showpieces with a glimpse behind the scenes of a photo shoot by Roe Ethbridge for the international spring/summer fashion campaign 2015.
CB.e was in charge of the concept, 3D and 2D design and regional public-relations work.
The #mbfashion studio is celebrating the launch of its international tour in Berlin.