The website www.berlin-health-excellence.de presents Berlin as a top-class destination for medical tourism, allowing Berlin-based partners in the field of medical care to introduce their services to an international audience.
Patients, funding agencies and multipliers can find out about Berlin’s world-class medical and touristic offers in five languages (German, English, Chinese, Russian and Arabic). The website showcases the medical capacities of the capital, including surgical methods, research and treatment quality, in an educational and attractive format. It describes medical providers in detail and introduces specialist departments, specialist medical equipment and specialist physicians.
Practical information on planning a trip and detailed fact sheets about the German healthcare system and Berlin as a medical destination complete the website.
CB.e developed the UX concept and the front-end and back-end of the website, which was created in HTML5 with Drupal 8 as its CMS.
Ensuring an optimal user journey and giving users a website with a high-quality design and clearly structured information was crucial for the development and implementation of the project. The structure of the site uses a user-centric and intercultural approach. We designed its information architecture with three main factors in mind: perfect service, simple usability and easy navigation to required content. The website is the first touchpoint on the user’s medical journey. It helps them prepare their trip and find their bearings after arrival.