Who simplifies printing?

Reflecting the digital transformation in the printing industry.

Every second has the potential to be special. Sometimes, the entire duration of a project is made of special moments. 
We first visited the headquarters of Heidelberger Druckmaschinen AG in Wiesloch in August, 2015. The company impressed us. Not just with its size and relevance – we were blown away by the warm reception we received! 

We encountered a print media company that combines sophisticated engineering with increasing digitalisation. During the nine months we spent with the “Heidelbergers”, we got to meet plenty of people, from trainees up to the highest echelons of management. 

Our task: Developing the show presentations together with the employees. Finding new ways of highlighting the transition from a manufacturer of printing machines to a comprehensive service provider for the entire printing industry.

From a purely technical business 
to a company that actively participates in the digital transformation of the printing industry. 

We had the privilege of advising Heidelberger Druckmaschinen AG for its major presentation events – the Label Days and Commercial Days in Wiesloch – and developing new show concepts with them. For this year’s drupa in Düsseldorf, we took care of two area show presentations for the packaging and commercial segments of the company. We developed and supervised the entire event, including the workshop, scripting, coaching and live performance. 

At the same time as the world’s largest trade fair for the printing and paper industry, Heidelberger Druckmaschinen AG opened its headquarters to more than 6000 customers from all over the world. In three large area shows on the factory premises, we presented an entertaining, informative programme that expressed Heidelberg’s drupa motto: “Simply Smart”. 

Working with Heidelberger Druckmaschinen AG has been an incredible experience for CB.e. It was fun. For us, it has been more than just another successful project. We are looking forward to future projects with our “Heidelbergers”.